Style

Mild / Lights / Low Tar Cigarettes in Taiwan

An ideal cigarette vs. presentable cigarette

Smokers tend to believe that an ideal cigarette should also be a presentable cigarette. The brands which posted higher awareness and are imported tend to be effectively project such an image.

On the overall, Mild Seven Regular, Marlboro Red and Marlboro Lights are categorized in the same position in the upper and left hand segment of the map. This means that most smokers agreed that these three brands are presentable and "ideal" to them. It should be noted, however, that the perceived position of Mild Seven Regular is more unified than the other two brands. This confirms the positive image of Mild Seven regular among all smokers.

If you want to buy Marlboro cigarettes online, you can purchase them in our online cigarette store.

Long Life Milds is located by its non-smokers in the right hand side and middle position of the map indicating that the brand is far from being "presentable" and not "ideal" cigarette either. Again, smokers of Long Life Milds consider their regular brand in a totally different light. They cast Long Life Milds as the most "ideal" and "presentable" cigarette than all the other brands.

Finally, the two brands considered least presentable and not ideal are Long Life regular and L&M as they are positioned in the lower and right hand side of the map.

It is very convenient to buy Marlboro Lights cigarettes in our online cigarette store at cheapest prices.

Note:
The participant qualifications were as follows:
* male smokers
* aged 18 to 29 years
* current smokers of mild/light cigarettes: Mild Seven, Long Life Milds and Marlboro Lights
* have started smoking the regular brand within the past three years

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Style Super Slims Selection Rose

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 3mg
Nicotine - 0.3mg
Made in Eastern Europe

8.62 €

Style Super Slims Selection Bleue

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 5mg
Nicotine - 0.5mg
Made in Eastern Europe

8.62 €

Style Super Slims Selection Arome

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 5mg
Nicotine - 0.5mg
Made in Eastern Europe

8.62 €

Style Slims

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 4mg
Nicotine - 0.4mg
Made in Eastern Europe

8.62 €