Sovereign
Marlboro cigarettes in Saudi Arabia:
Marlboro Red – Box Canyon
This ad was generally perceived positively, although a few did have negative comments. It was one of the few ads reviewed, which gave much of a feeling of movement. On the positive side were feelings of:
• adventure
• activity
• movement
He is chasing other horses. It moves in me a feeling of violence.
Arab, Jeddah, Marlboro Lights
It is attractive, it has a vitality.
Saudi, Jeddah, Marlboro Red
It is very convenient to buy Marlboro Lights cigarettes in our online cigarette store at cheapest prices.
On the other hand criticisms were expressed relating to:
• the rope – see comments above on ropes
• a feeling that there was too much movement. There appears to be a sense that there is a limit in the amount of movement that is acceptable, and this ad is generally on the credit side of that. The balance seems to be dictated by two factors
firstly, whether the activity is seen as frenzy – too much apparent speed can make the activity more negative
whether there is a sense of purpose – few in looking at this ad read into it a story, taking it generally at face value as an illustration of a man galloping on a horse.
We have already discussed in some detail, the distinction between activity and calmness in relation to the expressions of masculinity. This ad is generally at the right side of the balance, but could perhaps be slightly calmer. Activity in the ad is cued-in by the flying mane, flying sand etc.
The ad was generally liked by Marlboro red smokers in particular.
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
Note: Interview of Asian smokers (Saudi Arabia).
Regular smokers of Marlboro Red, Marlboro Lights who had switched from Red, Marlboro Lights who had started with the brand, and ex Marlboro Red cigarettes smokers who had switched to cheaper brands.
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- Sovereign Filter
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 10mg
Nicotine - 0.8mg
Made in Eastern Europe - 9.21 €
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- Sovereign Slims
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 7mg
Nicotine - 0.7mg
Made in Eastern Europe - 12.42 €
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- Sovereign Blue (Lights)
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 8mg
Nicotine - 0.6mg
Made in Eastern Europe - 9.21 €
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- Sovereign Slims Silver
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 3mg
Nicotine - 0.3mg
Made in Eastern Europe - 12.42 €
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- Sovereign Slims Blue
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 5mg
Nicotine - 0.5mg
Made in Eastern Europe - 12.42 €
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- Sovereign Silver (Super Lights)
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 4mg
Nicotine - 0.4mg
Made in Eastern Europe - 9.21 €
