6.46 €
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 6mg
Nicotine - 0.5mg
Made in Eastern Europe
US Cigarette Advertising and Promotional Campaigns in Asian Countries (cont'd)
In 1990, with the exception of Hong Kong, U.S. cigarette brands did not have dominant market shares in any of the reviewed countries. Japan alone accounted for more than two-thirds of the combined advertising and promotional expenditures by Philip Morris, R.J. Reynolds, and Brown & Williamson in these countries. Ranked in descending order of expenditures after Japan were Hong Kong, Malaysia, South Korea, Taiwan, and Indonesia. In all six of the countries, the U.S. cigarette companies spent more money on advertising their brands than on providing promotional sponsorships. And in the category of promotional sponsorship, more money was spent on sponsoring sporting activities than on cultural events. Television advertising (where allowed) and point-of-sale advertising were generally major advertising expenditure categories.
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This Product was added to our catalogue on Wednesday, 24 December 2008.