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Cigarette Advertising and Promotional Restriction in Indonesia
Cigarette advertising in Indonesia is restricted by the 1981 "Code of Ethics and Code of Practices of Advertising in Indonesia." This self-regulatory code was pioneered by the Association of Indonesian Advertising Agencies and was signed by various Indonesian media associations. The code states that cigarette advertisements should not (1) influence or encourage the public to begin smoking; (2) suggest that smoking is natural; (3) suggest that smoking is conducive to health or free from health hazards; and (4) target children below the age of 16 or pregnant women, or portray them in any such advertisement
There is no minimum legal age for the purchase and smoking of cigarettes in Indonesia.
Officials at the Indonesian government's Department of Information told us that direct cigarette advertising on television is prohibited, but televised cigarette advertisements consisting only of brand names with no additional information are permitted. Thus, the Indonesian government told us that US cigarette brands are sometimes advertised by incorporating the brand names in the titles of television programs, such as "Marlboro Country Sounds" and "Marlboro Sports." As a result of the direct TV advertising ban, the government said that most tobacco manufacturers are involved in "sponsorship activities." According to the Indonesian government, the opportunity to sponsor major national and international sports events that are usually televised allows exposure before millions of viewers.
The officials said that all radio stations, movie theaters, and print media (with the exception of one leading Indonesian newspaper) accept cigarette advertising. This advertising includes women's magazines but, according to the government, cigarette companies seldom advertise in publications targeted towards women.
If you want to buy Marlboro cigarettes online, you can purchase them in our online cigarette store.
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