7.90 €
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 4mg
Nicotine - 0.3mg
Made in Eastern Europe
Marlboro cigarettes in Saudi Arabia:
Imagery – personality of Competitive brands
The main distinction made by Marlboro smokers between their brand and the others, is that Marlboro is for leaders, winners, and the rest are for losers, who are at best described as those who are "prepared to wait", "accepting things as they come". When we think about the perceived aggression of Marlboro, we can see that this is just another facet of the difference between aggression and it's opposite. In this case the implication is that the smokers of these competitive brands have almost given up, already been overcome by the desert, the bad working conditions, been unsuccessful in finding influential friends with status.
The aspiration of Marlboro smokers towards the badges and symbols of wealth is strongly contrasted with these perceptions of the personality of the other brands, and yet we also know that the smokers of the cheap brands tend to share the same aspirations.
They tend to see themselves as:
• practical
• family oriented
• realistic
• from a professional background
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
Note: Interview of Asian smokers (Saudi Arabia).
Regular smokers of Marlboro Red, Marlboro Lights who had switched from Red, Marlboro Lights who had started with the brand, and ex Marlboro Red cigarettes smokers who had switched to cheaper brands.
This Product was added to our catalogue on Tuesday, 23 December 2008.
