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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 10mg
Nicotine - 0.8mg
Made in Eastern Europe
Attitudes Toward Cigarette Brands
Interview of Japanese smokers
Number One Brand
The Number One brands mentioned by respondents were the same brands as those they considered 'in' brands. Basically, the main brands smoked were mentioned as the Number One brands.
A relatively large number of people mentioned Marlboro Red and Lucky Strike as Number One brands.
Marlboro Red was also mentioned as a Number One brand by smokers of other brands as well. In particular, nearly half of the Marlboro Lights smokers mentioned Marlboro Red as a Number One brand. More students than workers tended to say that Marlboro Red was a Number One brand.
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
What Is a Number One Brand?
Number One brands were chosen mainly because of taste and image.
People who chose a cigarette for its taste said that image was not very important, while people who chose a cigarette for its image tended not to know the taste differences very well. Where cigarette choice is concerned, there seem to be two types of people: those who choose mainly because of taste and those who choose mainly because of image. More students than workers tended to be of the latter type, but more domestic cigarette smokers tended to be of the former type.
Brand image was formed through a combination of many different elements: ads/package/taste/reputation/features of smokers of the brand who are close to one/country of origin/history/product features/ impression of manufacturer, and so on.
The following selection criteria for cigarettes were mentioned:
• Good taste
- a taste I like
- easy to smoke, something you can keep smoking
• Positive image
- 'looks good'/has a fashionable image
• Easy to obtain
- sold in every automatic vendor, available in every restaurant
• Good package
- like the design
- looks fashionable to have it around
- like the hard case
- like the design of the cigarette paper
• Inexpensive
• Low tar/nicotine
This Product was added to our catalogue on Monday, 26 January 2009.
