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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 12mg
Nicotine - 0.9mg
Made in Eastern Europe
Lucky Strike Cigarettes
Interview of Japanese smokers
Brand image
Like Marlboro Red. Lucky Strike was seen as having a masculine image.
The Lucky Strike brand image was created mainly by ads. The brand image was created by the ad showing a man riding a motorcycle through the American desert approaching a woman.
Compared to Marlboro Red, respondents felt that the man looked younger/less rough/it's a somewhat minor brand. The younger/less rough impression compared to Marlboro Red was due to the different impression conveyed by the man in the ad. The impression that this was a minor brand was because, compared to Marlboro Red, Lucky Strike had begun advertising later in Japan and because there was little talk that Lucky Strike was a major worldwide brand on the scale of Marlboro Red.
Lucky Strike smokers' attitude was a kind of pride in having chosen this brand on their own, unlike smokers of a major brand like Marlboro Red, who chose it because everyone else was smoking it.
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
Positive images:
• Motorcycle
- Harley-Davidson/wilderness/leather jacket/boots/approaching the woman/jeep/police car/level crossing/jeans
• Masculine
- hard, tough, wild, rough, bad
• A bit 'soft'
- not too strong, not too masculine
• Somewhat contemporary
• Having conviction
- chosen by those who are not satisfied by a major cigarette like Marlboro Red
• Individualistic
- more individualistic than Marlboro Red/a minority
• Foreign, American-like, American (person)
• Young person
- younger than the Marlboro Red smoker
• Marlboro Red's kid brother
• Cowboy (confused with Marlboro Red)
This Product was added to our catalogue on Tuesday, 23 December 2008.
