L&M cigarettes
Marlboro cigarettes in Saudi Arabia:
Marlboro Red (cont'd)
Looking therefore at the Marlboro Red users, one can judge that the personality that they perceive for the brand represents the core values that hold them to it:
Masculine
Smoked by: wealthy, elegant people
: practical, thoughtful people
: people open to new ideas, who want to prove their own abilities
The Marlboro Red smoker has a chest in good shape, he is healthy, young, vital and he likes the taste of new things. He thinks a lot, he is practical, materialist, rich, attentive, rational, open-minded, smart, serious. He likes humor sometimes.
Arab, Riyadh, L&M
A man with a good mazag, courageous, intelligent, rich, healthy, energetic, sociable in the sense that he cares for the opinion of the others, isolated in the sense that he likes to live alone, nervous, dressed in a black suit with a dark red bow tie, drives a BMW.
Arab, Riyadh, Cheap
Masculinity is one facet one would expect to find for Marlboro Red, but what is perhaps a surprise, is that even some Marlboro Red smokers see this masculinity as being on the more violent, aggressive side of the spectrum. This was not expressed directly, but was revealed in two ways. Firstly Marlboro Red was personified as:
• a lion-capable of killing you
• a horse that is difficult to control – can injure you
• a poisonous snake
It would be a courageous animal, a lion that is the master of the forest. The lion is known to be very wild and aggressive, but it is also known to not attack if it is not hungry.
Arab, Riyadh, Marlboro Red
and secondly there was also the resentment among those who find difficulty in giving it up or switching brands.
A harmful animal, opportunistic, always hungry. Could be wild and could be domesticated. If I can quit smoking, it will be wild. If I can't quit smoking, it will be domesticated. It is a very slow animal, coward and treacherous. His friends are pigs because they are haram in Islam.
Arab, Jeddah, Marlboro Red
There is, to a certain extent, a perception that all cigarettes are somewhat aggressive, and one should not therefore over-react to this perception on its own. Indeed, we know that masculinity is a core value aspired to, but the Marlboro brand has additional facets to its personality related to this, namely strength and courage.
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
Note: Interview of Asian smokers (Saudi Arabia).
Regular smokers of Marlboro Red, Marlboro Lights who had switched from Red, Marlboro Lights who had started with the brand, and ex Marlboro Red cigarettes smokers who had switched to cheaper brands.
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- L&M Red Label
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 12mg
Nicotine - 0.9mg
Made in Eastern Europe - 9.50 €
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- L&M One
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 1mg
Nicotine - 0.1mg
Made in Eastern Europe - 9.50 €
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- L&M Blue Label (Lights)
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 8mg
Nicotine - 0.6mg
Made in Eastern Europe - 9.50 €
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- L&M Silver Label (Super Lights)
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 4mg
Nicotine - 0.4mg
Made in Eastern Europe - 9.50 €
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- L&M Slims BLU 83
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1 carton - 10 packs
200 filtered cigarettes
Box - Compact King Size
Tar - 3mg
Nicotine - 0.3mg
Made in Eastern Europe - 10.05 €
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- L&M Slims GRI 83
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1 carton - 10 packs
200 filtered cigarettes
Box - Compact King Size
Tar - 5mg
Nicotine - 0.4mg
Made in Eastern Europe - 10.05 €
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- L&M Vibe Slims
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 5mg
Nicotine - 0.6mg
Made in Eastern Europe - 9.69 €
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- L&M Slims Mixx
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 3mg
Nicotine - 0.4mg
Made in Eastern Europe - 9.69 €
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- L&M Menthol (Lights)
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 8mg
Nicotine - 0.6mg
Made in Eastern Europe - 9.50 €
