Lider
Mild / Lights / Low Tar Cigarettes in Taiwan
Mild Seven Cigarettes Image
The image of Mild Seven is fairly positive even among non-smokers of Mild Seven. The product is good in taste which means it leaves a good feeling in the mouth, the quality of tobacco is good, and it is refreshing. Participants also find its packaging attractive. Others said that Mild Seven is affordable and gives good value for money, and it can be used to substitute Long Life Milds (according to Long Life Milds smokers) as the taste is close to that of Long Life Milds.
The image projected by Mild Seven is that of being popular and delicate. Some consider it presentable and suitable for white collar workers.
When asked to personify Mild Seven, most described it as a white collar worker, a middle income person, and trendy/stylish. Other descriptions are that it is a gentleman, friendly, young (aged 25 to 40 years), quiet/ elegant/not too active most of the time, likes to go to the pub or coffee shop, dresses formally, with tie and shirt. While some believe it is a male, some think it is either male or female.
Essentially the respondents can hardly tell where they get to know about Mild Seven. Some said the image comes from peers who smoke Mild Seven, its packaging and sometimes from advertisements.
It is very convenient to buy Marlboro Lights cigarettes in our online cigarette store at cheapest prices.
Note:
The participant qualifications were as follows:
* male smokers
* aged 18 to 29 years
* current smokers of mild/light cigarettes: Mild Seven, Long Life Milds and Marlboro Lights
* have started smoking the regular brand within the past three years
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- Lider Classic KS
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1 carton - 10 packs
210 filtered cigarettes
Box - King Size
Tar - 12mg
Nicotine - 0.9mg
Made in Eastern Europe - 5.57 €
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- Lider Fine KS
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 4mg
Nicotine - 0.4mg
Made in Eastern Europe - 5.57 €
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- Lider Special KS
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 8mg
Nicotine - 0.6mg
Made in Eastern Europe - 5.57 €
