Kent cigarettes

Marlboro Red vs. Marlboro Lights

Brand Image

♦ Marlboro Red is perceived as having its own distinct positioning and product performance, whereas Lights' image is generally less distinct
♦ Male Smokers who are positive towards Marlboro Lights are mainly Marlboro smokers who feel that Lights is successful because it is a member of the Marlboro family; Marlboro Lights is a mellower and more personable Marlboro Red
''Marlboro Lights can catch up with the current trend because it is being led by Marlboro Red; follows the style of Marlboro Red. Marlboro Lights is also popular, (but) it is just like Marlboro Red’s brother.''
♦ Salem and Kent smokers do not find Marlboro Lights to be an appealing alternative; they regard the brand as ordinary, weak, and indecisive
♦ This appears to be both image and product related - Marlboro Lights does not have a salient image and is not well rated as a product

User Image

♦ The user imagery of Marlboro Lights tends to be more upmarket and younger than Red
♦ In personality, however, Marlboro Lights is seen to be ordinary

If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.

It is very convenient to buy Marlboro Lights cigarettes in our online cigarette store at cheapest prices.

Note: Interview of East Asian smokers (Hong Kong, Japan, South Korea, Taiwan).
Regular smokers of Marlboro Red, Marlboro Lights, Salem and Kent were interviewed.

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Kent White Infina N1 (One)

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 1mg
Nicotine - 0.1mg
Made in Eastern Europe

17.31 €

Kent Silver Neo N4 (Lights)

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 4mg
Nicotine - 0.3mg
Made in Eastern Europe

17.31 €

Kent Blue Futura N8 (Premium Lights)

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top-Premium
Tar - 8mg
Nicotine - 0.7mg
Made in Eastern Europe

17.31 €

Kent Nanotek Infina

1 carton - 10 packs
200 filtered cigarettes
Box - Compact King Size Premium
Tar - 1mg
Nicotine - 0.1mg
Made in Eastern Europe

18.35 €

Kent Nanotek Neo

1 carton - 10 packs
200 filtered cigarettes
Box - Compact King Size Premium
Tar - 4mg
Nicotine - 0.3mg
Made in Eastern Europe

18.35 €

Kent Nanotek Futura

1 carton - 10 packs
200 filtered cigarettes
Box - Compact King Size Premium
Tar - 7mg
Nicotine - 0.6mg
Made in Eastern Europe

18.35 €