Karelia

Mild / Lights / Low Tar Cigarettes in Taiwan

Marlboro Red & Lights

The image of the "Marlboro" brand is dominated by Marlboro Red as Marlboro Lights does not stand out. The image of Marlboro is driven by the advertisements. When asked for the image of "Lights" versus "Red", most have different perceptions. While the Red is that of a cowboy who is active, "Lights" is gentle, elegant, and quiet with no strong cowboy association.

The product image projected by Marlboro Red is mainly that of a full flavor cigarette. Others are that it has fragrance and leaves an unpleasant smell and aftertaste. It has a strong brand image of being young and masculine/rough. Others perceived it to be for new smokers or for students, it is outgoing, has more advertising, and popular at the beginning when the market opened.

If you want to buy Marlboro cigarettes online, you can purchase them in our online cigarette store.

Personification of Marlboro Red is as follows: a young man, aged around 20 years or above, belonging to the middle income level, likes to go to the pub, MTV, beerhouse, or fast-food stores, like to join racing cars, active, straightforward and sincere, and casual and wearing T-shirts and jeans. Some think it is a blue collar worker and not a white collar employee.

It is very convenient to buy Marlboro Lights cigarettes in our online cigarette store at cheapest prices.

Note:
The participant qualifications were as follows:
* male smokers
* aged 18 to 29 years
* current smokers of mild/light cigarettes: Mild Seven, Long Life Milds and Marlboro Lights
* have started smoking the regular brand within the past three years

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: Karelia Slims; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 6mg
Nicotine - 0.6mg
Made in Greece; 12.92 €

: Karelia Slims Blue; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 3mg
Nicotine - 0.3mg
Made in Greece; 12.92 €

: Karelia Slims Creme Color; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 1mg
Nicotine - 0.1mg
Made in Greece; 12.92 €

: Karelia Slims Menthol; 1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 3mg
Nicotine - 0.3mg
Made in Greece; 12.92 €