Gauloises
Marlboro cigarettes in Saudi Arabia:
Imagery – personality of Competitive brands (cont'd)
The rejection of Marlboro is, amongst this group, a pragmatic response to the price, although it is doubtful that the amount of money that is actually saved represents a realistic contribution to achieving the ambitions of home and family. The clue to this is perhaps given by the feelings about rising prices. Not all recognize that prices are rising, and of those that do, not everyone talks about cigarettes, in this context. Nevertheless, in the face of inflationary pressure there tend to be two types of reactions, either cutting out luxuries, or the opposite, of protecting the few luxuries one already has.
Marlboro smokers tend to look down on the smokers of cheap brands, describing them as:
• not elegant
The Gold Coast smoker is in a bad condition, he does not ha\>e any taste in smoking.
Saudi, Jeddah, Marlboro Red
• of poor, low character
I think that Gold Coast is cheap, those who smoke it are modest.
Saudi, Riyadh, Marlboro Red
Smokers of the cheap brands know this, but see themselves as normal (as opposed to elegant), and practical, and the Marlboro smokers as arrogant. Although they know the negative image given to them by some other smokers, they still chose to smoke cheap brands, saying that they are economical. It would appear that they are choosing the controlled, calm side of the Arab personality, submission, as opposed to the materialistic hedonistic side, with the family as the core value making the difference.
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
Note: Interview of Asian smokers (Saudi Arabia).
Regular smokers of Marlboro Red, Marlboro Lights who had switched from Red, Marlboro Lights who had started with the brand, and ex Marlboro Red cigarettes smokers who had switched to cheaper brands.
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- Gauloises Blondes Blue
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 10mg
Nicotine - 0.8mg
Made in Europe - 10.77 €
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- Gauloises Blondes Yellow
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 4mg
Nicotine - 0.4mg
Made in Europe - 10.77 €
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- Gauloises Blondes Red
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1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 7mg
Nicotine - 0.7mg
Made in Europe - 10.77 €
