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Mild / Lights / Low Tar Cigarettes in Taiwan

For the smokers in Taiwan, the taste of a cigarette is very important. An ideal cigarette is defined as being satisfactory on mildness (not strong nor light), has a smooth and satisfying taste, and has a good mouth feel. Among these product attributes, mildness seems to be the core requirement. On the other hand, an ideal cigarette should not leave the throat or mouth uncomfortable or in more specific terms not irritating, not too hot/spicy, not dry, no bitter/tart taste, not induce much phlegm.

Furthermore, they also expect the brand to be popular, acceptable by most people and presentable.

In terms of product image and brand image, Mild Seven is seen almost as a perfect cigarette by the respondents although they are not very clear on where are this image come from. Price of Mild Seven is not a concern for its regular smokers and it is justified by the stock shortage and is perceived to give good value for money. A few asked that box packaging also be offered but this is not critical at all.

Long Life Mild fulfills the basic requirement of a cigarette which is acceptable taste. Price is an added value. A possible substitute for the brand is Mild Seven as the taste is similar.

Marlboro Lights is a light version of Marlboro Red. It is for those who like blended cigarette and has a positive image toward Marlboro brand. Image-wise, Marlboro is dominated by Marlboro Red and is associated with cowboy and masculinity. Marlboro Lights' image, however, does not fall in line with the cowboy image and projects a more elegant, white collar image.

It is very convenient to buy Marlboro Lights cigarettes in our online cigarette store at cheapest prices.

Tar is not a well-know concept. There is little knowledge of its function. Tar can be associated with strength of taste but the linkage is weak.

Nicotine, on the other hand, is a more popular term than tar. It is perceived to be harmful and the association of strength of taste to nicotine is stronger than tar. Thus, low in nicotine means primarily less harmful, and secondarily, lighter in taste.

Note:
The participant qualifications were as follows:
* male smokers
* aged 18 to 29 years
* current smokers of mild/light cigarettes: Mild Seven, Long Life Milds and Marlboro Lights
* have started smoking the regular brand within the past three years

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Esse Superslims Blue 100's (Lights)

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 4.5mg
Nicotine - 0.45mg
Made in Korea

11.49 €

Esse Superslims 100`s

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 6.5mg
Nicotine - 0.65mg
Made in Korea

11.49 €

Esse Superslims One 100's

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 1mg
Nicotine - 0.1mg
Made in Korea

11.49 €

Esse Superslims Menthol 100's

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 6mg
Nicotine - 0.5mg
Made in Korea

11.49 €

Esse Superslims Field 100's

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 2.5mg
Nicotine - 0.25mg
Made in Korea

11.49 €

Esse Superslims Special Gold

1 carton - 10 packs
200 filtered cigarettes
Box - Flip-Top
Tar - 3.5mg
Nicotine - 0.4mg
Made in Korea

11.85 €