Dukat
Marlboro Red vs. Marlboro Lights
Advertising
♦ Majority of Male Smokers do not spontaneously recall distinctive Red and Lights advertising - few recall Marlboro Lights as being advertised
"Whenever someone sees the ads, they will think about Marlboro Red. Both ads have similar backgrounds but the cigarettes have different packages. "
♦ Marlboro Red ads are seen as having stronger colors and a more evident group spirit - they are:
♦ Better colorwise, i.e. brighter, clearer
♦ More action oriented
♦ Give a "want to be there" feeling
♦ Marlboro Lights ads are seen as barren, dry and isolated:
'' The Lights' ads give a sense of loneliness, weakness, a lack of challenge, and goal-less. Compared to Marlboro Lights, Marlboro Red’s ads suggest group work, group life, and social gatherings.''
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
It is very convenient to buy Marlboro Lights cigarettes in our online cigarette store at cheapest prices.
Note: Interview of East Asian smokers (Hong Kong, Japan, South Korea, Taiwan).
Regular smokers of Marlboro Red, Marlboro Lights, Salem and Kent were interviewed.
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- Dukat Blue
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 10mg
Nicotine - 0.7mg
Made in Eastern Europe - 5.84 €
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- Dukat Red
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 12mg
Nicotine - 0.8mg
Made in Eastern Europe - 5.84 €
