Delta
Personal "In-Brands"
♦ Male Smokers perceive the "In-Brands" as brands with good quality, attractive design, successful promotional activities, long history, and popular
"Those brands are expensive but of good quality. Their images and promotional activities are planned based on proven consumers 'philosophy. These brands are projecting a young and high status image; therefore, they are well accepted. "
♦ Personal "in-brands" are generally international brands because they have better quality, more durable, more expensive, and more people use them
Most frequently mentioned personal "In-Brands":
♦ Coca Cola for drinks
♦ Doc Martens for shoes
♦ K-Swiss for shoes
♦ Levis for jeans
♦ Calvin Klein for T-shirts
♦ Polo for shirts
♦ Titus for watches
♦ Boy London for watches
♦ Heineken for beer
♦ Marlboro for cigarettes
"For example, Calvin Klein has a playboy image; Swatch is related to young, active, and lovely; Levis means durable, simple but stylish, and Marlboro Red is like a big brother among other cigarette brands. "
"K-Swiss is attractive because it has good design and is comfortable. Moreover, it uses idols to advertise its brands; thus, making it even more popular. "
"Levis and Doc Martens are successful brands because they are durable, famous, and well-known. The manufacturers have good marketing strategies. They first aim at a certain market, then they expand; this way they can find their ways. "
Note: Interview of East Asian smokers (Hong Kong, Japan, South Korea, Taiwan).
Regular smokers of Marlboro Red, Marlboro Lights, Salem and Kent were interviewed.
If you want to buy Marlboro Red cigarettes online, you can purchase them in our online cigarette store.
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- Delta Blue
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 8mg
Nicotine - 0.6mg
Made in Eastern Europe - 5.34 €
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- Delta Red
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1 carton - 10 packs
200 filtered cigarettes
Box - King Size
Tar - 12mg
Nicotine - 0.8mg
Made in Eastern Europe - 5.34 €
